What Is SEO / Search Engine Optimization?

This article on search engine optimization focuses on the main factors of search engine work and results of search engine. We have covered what is SEO, the types of SEO, and its techniques. Read the article till the end to get in detail basic knowledge of SEO.

Search Engine Optimization 

Search Engine Optimization (SEO) means optimizing the search engine. In search engine optimization there are techniques that help in growing a website on search engines. There are lots of similar work-related websites on the internet, the search engine optimization helps in placing the website above all other websites on the search engine. It includes a step-by-step process through which a website can get a lot of visitors. Search engine optimization includes natural or organic search results on the non-paid section of the search engine optimization.

Some main purposes of search engine optimization are –

• To rank well on the search engine and be visible at the top of all other websites.
• To get maximum traffic on the website and quality traffic.
• To work on how search engines work and what a visitor can search for.
• Also, search engine optimization works for high-quality content, building backlinks and putting specific keywords according to the content. 

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 Types of Search Engine Optimization 

As above we get information about Search engine optimization, it’s all about optimization of websites so it can be easy to understand by users and search engines. During optimization of a site, search engines issued the guidelines that are necessary to follow.

Search engine optimization is of two types – White hat search engine optimization and black hat search engine optimization. 

White hat search engine optimization- 

White hat search engine optimization follows the guidelines of search engine optimization. It means for improving site ranking on search engines results pages it follows approved search engine optimization techniques. social media marketing and Google ads are examples of white hat search engine optimization techniques.

This optimizing technique never leads to any ban or penalization of a website. It is mainly focused on good quality and unique content for high engagement of content to the user.  It focused on the use of optimum use of the keyword, metatag, and body. 

Black hat search engine optimization-

Black hat search engine optimization doesn’t follow the guidelines of search engine optimization. Due to black hat optimization, we get websites of higher ranking on search engine result pages. Hiding content, link sachems, and the sites which have copied content with other websites are some examples of black hat search engine optimization.

This optimization technique can lead to a ban on the website. There is no focus on the quality of the content. This method is used by those who want quick financial returns. 

Search Engine 

A search engine is a tool located inside the browser, it is used to find or search information available on the world wide web. Search engines are designed for web searches. It provides a systematic way of getting any information by using simple text due to the textual search query. Common examples of search engines are Google, yahoo, bing, and MSN. 

How do Search Engines Work?

Search engines mainly work on some processes which include:-

• Crawling 
• Indexing 
• Retrieving

Crawling – The search engine’s processes first start with the crawler, the crawler reads all the information present in the web pages. The search is done by the web crawler, it searches all the web pages available on the world wide web. Google bot is designed by Google, it is also a crawler. Basically, the work of a crawler or spider is to visit the web page, read it, follow the links of other web pages this process is called crawling. Every time the crawler visits the web page it makes a copy of that page to add its URLs to the index. And it adds the URLs because it visits the website again in months for the changes and updates.  

Indexing –  After the process of crawling the indexing of the web pages happens. After all, the web pages are fetched the indexing occurs and the fetched web pages are saved in the database from where they can be retrieved in the future. In this process of indexing, its work is to identify the words and the sentences that describe the web page. Your website should be first indexed then only it will be displayed on the search engine. 

Retrieval – Retrieval is the last process in which we find the best-matched results on the search engine. Search Engines use different types of algorithms that help in giving the correct and the relevant result. The most relevant and viewed answers are shown on the top like PageRank is a known algorithm that is used by the search engines. 

Some common techniques of the SEO 

There are two techniques we can use for doing Search Engine Optimization. On-Page SEO in which we do the things on the main content through the code using meta tag and others. In Off-Page SEO in which we use links and it works outside the page.  

On-Page SEO

On-Page SEO is a method in which we work within the page to improve the traffic and rank of the site. On-Page SEO is applied to the main content of the HTML. On the title, we use meta tags, keyword placement, and other things. It controls all the elements of the SEO like keywords, quality of the content. Keyword placement on the page, proper title on every page is the work of On-page techniques 

Off-Page SEO

Off-Page SEO is a method that is involved on a website but from the outside. It focuses on link building, social media, backlinks, video, blogging. It works for getting more exposer on social sit, getting more clicks and visits. 

Conclusion 

Search engine optimization is popular and is used for ranking and getting more visits. SEO is both free and paid. Ranking can be done on the search engine by the organic search engine optimization and it is free by using many tools of Google. SEO needs many plannings and tactics for getting more clicks and visits. And the quality of the content is also required for better response.