Before starting our discussion on off-page SEO, let us take a glance at what is SEO? Basically, SEO stands for search engine optimization. It is a process of optimization of a webpage or website in order to enhance the traffic and raise the ranking of the website on search engines. Results given under SEO are natural or organic results and are long-term results. Unpaid traffic is targeted under SEO instead of paid traffic.
Off-page SEO is one of the four parts of search engine optimization, which are following:
- Off-page SEO
- Technical SEO
- On-page SEO
- Local SEO
Now coming back to our topic, Off-page SEO is a set of tactics used for enhancing the ranking of the website on search engines or we can say that to improve SERP (search engine ranking position) of the website. Off-page SEO is mostly correlated to building links, but it is much more than building links.
Some common practices under off-page SEO are building links, increasing the popularity of links, blogging, social bookmarking, article submission, and link exchange. The culmination is that it looks after the popularity of a website.
Tactics used under Off-page SEO are following:
Guest Blogging: Guest blogging is considered the most efficacious tactic among all off-page SEO. By creating guest blogs for other popular sites, you can link your website to that website in the author info section. Hence, Guest blogging helps you in two ways. It helps in building links as well as reputation building.
Example: If we have a website related to technology. Then we may write blogs on a popular website related to technology. For the implementation of guest blogging, first, you should find some popular sites using Alexa’s Audience overlap tool.
Link building through similar niche blogs: building links through similar niche websites or blogs can be very beneficial. There are many ways of link building, but it easier is for blog commenting:
Blog commenting: earning links through commenting on similar niche blogs is the most underrated technique. Higher the number of comments, the Higher the amount of traffic. But take care blog should be relevant to your niche and avoid commenting on blogs with a high number of comments because the value of comments decreases with an increase in the number of comments.
Example: If we have a website associated with cars then we can share the link of our website in the comment box of a blog related to cars.
Blogger outreach: Blogger outreach is a highly influencing marketing method. Basically, it is creating valuable links with similar niche bloggers and people of similar industries. In blogger outreach, you set your goals and research for influencers with similar niches. Taking the next step, you build relations with them and use their influence. It aims for better quality promotional content in order to promote the website.
For example: let us assume that we own a website related to designing. Then we may build relationships with other bloggers, who write on design. The culmination is that by blogger outreach you use the influence and great following in order to increase the fame of your website.
Social bookmarking sites: social bookmarking is a complex off-page SEO tactic. It helps you in reserving your links on bookmarking sites. The bookmarks which are nothing but tagged pages are accessible from any device with access to the internet. Hence all such bookmarks or links behave as backlinks, indirectly helping in improving the SERP (search engine result position) of the website. The links or bookmarks which are stored behaves as quality backlinks.
The culmination is that using social bookmarking sites can be very useful in backlinking and improving the popularity and SERP of the website.
Some social bookmarking sites that allow us to share the link of our website are listed below:
For example: if we have a website related to horses then we can share the link of our website on reddit.com in the relevant community.
Online reputation management with social media: For the implementation of this technique, you have to find and identify a suitable social media platform that is both useful and beneficial for your website. We have to focus on that platform which is perfect for maintaining the online reputation of your website.
Example: If you own a website related to photography then you should share some infographics on social media such as Instagram or Facebook.
Sharing photos on photo-sharing sites: photo sharing can be a very easy and effective technique that is used for promoting your website and inviting traffic. Basically, photo sharing can be understood as sharing the pics relevant to our website on different websites.
Some of the popular photo-sharing websites are mentioned below:
- Google Photos
- Amazon Photos
- We Transfer
video promotion websites: video marketing is an amazing method to boost site ranking. The websites which use video promotion are more likely to rank on search engines and if it is used in a proper way it can eliminate your competition too.
Some of the video promotion sites are following:
Forum posting: forum posting is a very applicable approach for diverting traffic on your website. It involves participation with other websites in online discussion forums to answer the questions.
Here are some forums posting sites:
Article submission sites: article submission is the easily applicable tactic for off-page SEO in which an article is written and published by you on an article submission directory. With these articles, you can add links to your website and leverage your website through its strong following.
Sites for article submission sites are mentioned below:
Infographic submission: It is a creative method to target an audience relevant to your website’s topic. Under this tactic, you submit some infographics on a different website that allows all kinds of infographics. Infographics are basically a set of charts, minimal text, and images to express an overview of the content.
Some infographic submission sites are:
So, buddies, I hope you have learned a lot of new stuff related to SEO. Support us by sharing this with your friends.